About General Analytix

General Analytix focuses on quality solutions primarily in the areas of consumer research and marketing analytics. For the most part, we source and build solutions for agencies and consultancies who have a specialized need (usually involving digital technology or more complex marketing research methodologies).

We do also maintain a small roster of end-user clients and insist on maintaining the highest levels of quality and professionalism. Here are some ways in which we have been described: “Center of Excellence”, “Solutions Brokerage”, “General Contractor Of Quality Solutions”. The best way to find out more about us is to give us a call. We are always very enthusiastic to discuss challenging projects (simple ones too!).


Team Leader

With a background in Marketing and Consumer Research, Laurent keeps the left and right sides of his brain very busy. Laurent started out his career in investment banking working for UBS, but found his passion after transitioning to marketing research and strategy consulting. With extensive experience in both quantitative and qualitative disciplines, Laurent has an uncanny knack of finding the diamond in the rough. Laurent has held positions at Copernicus Marketing, L’Oreal, CROP, iPerceptions and CRM Metrix and has worked with brand giants including Ford, Proctor & Gamble, Pepsi and Cirque du Soleil.